The Dip - New Marketing Book By Seth Godin

There is a new, and according to some reviews- apparently short, book from Seth Godin, author of one of my favorite books- The Purple Cow. The new book is called The Dip. I found about the book and Seth’s book tour from reading a delightfully fresh blog, www.edithyeung.com. Be sure to check her blog out.

“Seth Godin is releasing a new book called ‘The Dip’. It is a book about quitting. The release of his book is very timely, at least for me. Our society wants us to believe that quitters are losers. I, however, believe quitters are the brave ones. Our society wants us to believe that quitters are lazy. Little do they know how much harder the quitters work after they quit. Our society wants us to conform to its own system of excellence. Little do they know there are numerous alternative systems out there which might work just as well, if not better. I left corporate America 34 days ago. This has been the best dip of my life.”

I especially liked her post about self esteem. Top 7 Ways to Boost Your Self Esteem It has some great advice! Have fun reading it!